Entry Points
Our team was consistently designing and testing the best entry points from the education websites into the question flow and school results page. One of our best winners was a simple dropdown in multiple placements on our sites.
Education and Work Experience
Through asking previous education and work experience, we can learn what types of programs a student may be accepted into, and know what level of program to serve in results.
Key Factors
Learning a user's preferences and how soon a user is expecting to start a program is important, as it also narrows down what programs may or may not still be accepting applications. This helps us provide valuable results and builds a level of trust with the user.
Personal Information
It was important that we gained personal information from the user to pass along to the schools they might be interested in.
School Results
We tested and created multiple versions of a school results page, learning what information was most important to show.
Request Information
School programs appear on individual cards and allow the user to request information immediately about the program.