The Brand-Building Process
Numerous team workshops and brainstorms
User personas- who is our audience?
User journey mapping
Moodboards
Tone of voice
Brand pyramid- who is Lantern?
Logo development
Site mapping
Onboarding
Account setup is easy with a simple question flow, allowing users to select goals and intent of app usage to create a dashboard tailored to them.
Dashboard
Acting as the main landing page when a student accesses their account, the dashboard shows their account overview, career quiz results, career goal, and resources.
Careers
A thorough career quiz allows students to narrow down their next step and receive personalized career matches based on their personality and goals.
Education
Explore education programs by degree level, program type, or subject.
Financing
An affordability calculator allows the student to calculate how much they can afford to spend on college based on their income, scholarships and life goals. View and save scholarships and download financial resources.